Trends, strategy, and insights to help gaming brands win globally.
From emerging esports scenes in Southeast Asia to narrative styles that resonate in LATAM, Globana helps developers, publishers, and creators navigate the global gaming landscape with precision.
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Who We Serve
Whether you're an indie studio aiming for a global release or a brand entering the gamified space, we help you understand how to speak to — and design for — a global player base.
Game Developers & Publishers
Esports & Event Teams
VR / Metaverse Projects
Gaming-Focused Agencies
Streaming Platforms
Brand Teams entering the gaming space
Our Services
Cultural Insight Reports
Discover how gamers interact, pay, and engage around the world.
Localization Audits
Align your story, characters, and design with local expectations.
Esports Expansion Strategy
Launch or scale tournaments with cross-regional impact.
Creator Economy Mapping
Identify rising influencers by region, genre, or platform.
Brand-Gaming Integration
Strategic consulting for brands entering gamified campaigns.
Case Studies
Client: Indie Platformer Studio
Result: 3x conversion boost in Brazil after UX-localization insights
Client: Esports Tournament Organizer
Result: Successfully launched new league in Indonesia using cultural and time-based participation patterns
Client: Metaverse Brand Collab
Result: Improved user session time by 40% after brand narrative and avatar refinement
Why Culture Matters in Gaming
Games don’t exist in a vacuum. What feels “fun,” “epic,” or “cool”
varies by culture.
Globana goes beyond language, helping your brand
match the tone, pacing, difficulty, and aesthetics that resonate
locally — while staying globally scalable.
“Globana helped us realize that our core game loop was ‘too Western’ for our new markets.”
– Lead Producer, Mobile RPG StudioAbout Us
Globana is built by a network of strategists, game
designers, linguists, and market researchers — all passionate about
games and global impact.
We blend data with lived experience across 20+ markets to help
brands and studios grow intentionally.
Fact Highlights
Covered 28 markets
7 languages across team
100+ projects delivered
since 2023
What kind of games do you consult for?
We support mobile, console, PC, and even VR/AR projects. From indie puzzle games to massive live-service titles, our methods adapt based on audience and region.
Do you only work with game studios?
No. We also advise esports orgs, marketing agencies, streaming collectives, and consumer brands building gamified campaigns.
How do your consulting sessions work?
Most clients begin with a discovery call followed by a sprint (5–10 days) focused on a specific goal — be it localization, launch strategy, or cultural UX analysis.
What’s your most popular service?
Cultural Fit Audits for games about to launch in new regions. These give you a quick but deep sense-check before rollout.
Do you create localized content too?
While we don’t offer translation, we collaborate with localization partners and provide creative briefs that ensure alignment.
Can you help mid-development or only pre-launch?
Absolutely. We often step in mid-development to course-correct UX flows, strengthen narrative resonance, or adapt monetization models for target cultures — without derailing your roadmap.
Contact
Have a game, platform, or event you want to scale globally?
Let’s talk about how cultural insight can amplify your results.
Company Type
Limited Liability CompanyWe use cookies to enhance your experience while using our website. By continuing to use this site, you consent to our use of cookies.